DJ Cassidy has been at the nexus of music, fashion, and nightlife for over half his living years as the go-to deejay for your favorite music impresario, entertainment mogul, fashion icon, cultural trendsetter, and world leader. When President Obama wanted a deejay for both of his Inaugurations and his fiftieth birthday party at the White House, there's only one person he called. When Oprah Winfrey celebrated the opening of her school in South Africa on New Years Eve, there’s only one person she called. When Jay Z needed a deejay for his wedding to Beyoncé, there's only one person he called. And when Jay Z, Justin Timberlake, Usher, and Robin Thicke sought supporting acts for their tours, there’s only one person they called.
DJ Cassidy's career is the culmination of a lifetime of deejaying around the world, observing people react, and making people move. At age ten, he played school functions; at age thirteen, he played friends' birthdays; by age eighteen, he played the VIP rooms of New York City’s exclusive nightclubs. During one late-night set at a New York City hotspot, Cassidy caught the attention of Sean "Puffy" Combs, who, impressed with the youngster's vast knowledge of music well beyond his years, quickly hired Cassidy to deejay at his MTV Video Music Awards bash. Jay Z heard Cassidy soon thereafter and began calling on him for all of his and Beyoncé’s parties. The offers snowballed, with Jennifer Lopez, Kanye West, Kim Kardashian, Anna Wintour, Naomi Campbell, Tommy Hifiger, Russell Simmons, Jimmy Iovine, Pharrell Williams, Alicia Keys, Swizz Beatz, Nas, Mariah Carey, Mary J. Blige, and the hottest nightclubs around the globe all recognizing Cassidy's unique ability to connect to everyone, everywhere.
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Like his approach to deejaying, DJ Cassidy's approach to production is unbound by genre. For his debut single, "Calling All Hearts," Cassidy united pop superstars Robin Thicke and Jessie J with Earth Wind & Fire and Chic's Nile Rodgers. With "Make The World Go Round," Cassidy brought together R&B icon R. Kelly with Luther Vandross’ bass player Marcus Miller and Thriller drummer Ndugu Chancler. For "Future Is Mine," Cassidy joined electro funk duo Chromeo with Rufus' John "JR" Robinson and Bobby Watson, Barry White guitarist Wah Wah Watson, "Forget Me Nots" composer/vocalist Patrice Rushen, and Michael Jackson horn and string arranger, Jerry Hey. With “Kill The Lights,” Cassidy recruited Nile Rodgers once again, this time calling on British star Jess Glynne and “Glee” alumni Alex Newell for their powerful vocals. Together, the foursome scored a number one hit on Billboard’s Dance Club Chart. For his latest single, Cassidy called on two teens from across the globe, Australian soultress Grace and Atlanta rapper Lil Yachty to record “Honor.”
Cassidy’s appreciation of sounds both classic and cutting-edge dates back to age three, when he discovered pivotal hip hop records like Run DMC's "Sucker M.C.'s" and cult classic dance films like Breakin'. Then, at age nine, he asked his parents for two turntables and a mixer for his tenth birthday. When granted his wish, he visited record stores every weekend and studied the back of each vinyl sleeve he came across, learning who wrote and produced his favorite songs. Inspired by Afrika Bambaataa's, Kool Herc’s, and Grandmaster Flash’s genre-defying style, a young Cassidy made it his motto to “play all music, for all people, all over the world.”
Now an iconic name in the industry, Cassidy has starred in international print, digital, and television campaigns for Uniqlo, Brooks Brothers, Sony Electronics, Blackberry, and Ciroc; he has produced music for HBO’s “Vinyl,” Netfix’s “The Get Down,” and a nationwide television campaign for Target; and he has been featured in Vogue, L’Uomo Vogue, Vanity Fair, Esquire, The Wall Street Journal, The New York Times, Forbes, Rolling Stone, Billboard, Fader, Complex, and Pitchfork.